Paula Deen take responsibility! Celebrity cook blames social media manager for “brownface” tweet

Screenshot: Twitter
Screenshot: Twitter

Paula Deen is trying to distance herself from the “brownface” tweet she posted Tuesday morning and took down within 45 minutes. She is blaming her social media manager for the insensitive tweet of a photo of her son, Bobby in  “brownface.”

Her unnamed spokesman released a statement to BuzzFeedNews Tuesday afternoon. Here it is:

Screenshot: Twitter
Screenshot: Twitter

I have a problem with this statement. First of all who is the “Paula Deen spokesman?” Why didn’t he or she sign it?

Secondly, is Deen claiming she never approves any social media posts? She never looks at them before they go out? That’s like cooking a dish and not making sure all the ingredients are just right.

It’s very easy to blame an insensitive tweet on someone else. We don’t even know if that social media manager ever existed.

Here’s what I do know. Deen has yet to go on Twitter and apologize for the “brownface” tweet or acknowledge she took it down this morning. But she was quick to tweet something more important to her and that is the sale of her new book. Why not? She knows she has the public’s attention.

Screenshot: Twitter
Screenshot: Twitter

Bad move Paula Deen!  You need to take responsibility not find a scapegoat to take the blame. You need to get off social media, take some classes on what not to post, and then maybe try another comeback next year. 

Rebecca Aguilar is a freelance journalist and founder of Wise Latinas Linked on Facebook and LinkedIn. WLL is a virtual networking group of more than 7,000 Latinas. 

Paula Deen takes down tweet of son in “brownface” after Twitter backlash

I always say “think before your tweet!” I can’t say that loud enough.

This morning celebrity chef, Paula Deen proudly tweeted a photo of one of her cooking segments with the “I Love Lucy” theme.  But there wasn’t much love from many on Twitter when they saw her son Bobby Deen in “brownface” as Ricky Ricardo.

Screenshot: Twitter
Screenshot: Twitter

I’m a fan of “I Love Lucy” and I’ve watched just about everyone one of her shows with Desi Arnaz who played Ricky Ricardo.  I remember the handsome Cuban actor, but he never had a dark tan. Remember Latinos come in different beautiful shades.

The former Food Network star  and her son just don’t get it. What they may find funny and silly can be insensitive to others. Some people asked on Twitter if there such a thing as “brownface.” Yes and it is just as insulting to us Latinos as “blackface” is to African-Americans.

The backlash was swift on social media. Deen took down the Twitter post within 45 minutes. Fortunately I got a screenshot before that happened. Again “think before you tweet.”

Suggestion to Paula Deen and her son, Bobby; hire a diversity team with Latinos on it. They will help you avoid getting involved in another controversy. Why not just stick to cooking?

UPDATE 

Paula Deen didn’t offer an apology or even acknowledge she took down her “brownface”  tweet on Twitter.  No she wasn’t going there. But the southern cook knew she was getting the public’s attention today so she decided to take advantage of the situation and sell her new book. Here’s the tweet:

Screenshot: Twitter
Screenshot: Twitter

Once again another bad move. Paula Deen appears to care more about making money than making sure she learns from her mistakes.

Ms. Deen go take a class on “Sensitivity 101” and fire your social media team.

Rebecca Aguilar is a freelance journalist and founder of Wise Latinas Linked on Facebook and Linkedin. 

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