Paula Deen takes down tweet of son in “brownface” after Twitter backlash

I always say “think before your tweet!” I can’t say that loud enough.

This morning celebrity chef, Paula Deen proudly tweeted a photo of one of her cooking segments with the “I Love Lucy” theme.  But there wasn’t much love from many on Twitter when they saw her son Bobby Deen in “brownface” as Ricky Ricardo.

Screenshot: Twitter
Screenshot: Twitter

I’m a fan of “I Love Lucy” and I’ve watched just about everyone one of her shows with Desi Arnaz who played Ricky Ricardo.  I remember the handsome Cuban actor, but he never had a dark tan. Remember Latinos come in different beautiful shades.

The former Food Network star  and her son just don’t get it. What they may find funny and silly can be insensitive to others. Some people asked on Twitter if there such a thing as “brownface.” Yes and it is just as insulting to us Latinos as “blackface” is to African-Americans.

The backlash was swift on social media. Deen took down the Twitter post within 45 minutes. Fortunately I got a screenshot before that happened. Again “think before you tweet.”

Suggestion to Paula Deen and her son, Bobby; hire a diversity team with Latinos on it. They will help you avoid getting involved in another controversy. Why not just stick to cooking?


Paula Deen didn’t offer an apology or even acknowledge she took down her “brownface”  tweet on Twitter.  No she wasn’t going there. But the southern cook knew she was getting the public’s attention today so she decided to take advantage of the situation and sell her new book. Here’s the tweet:

Screenshot: Twitter
Screenshot: Twitter

Once again another bad move. Paula Deen appears to care more about making money than making sure she learns from her mistakes.

Ms. Deen go take a class on “Sensitivity 101” and fire your social media team.

Rebecca Aguilar is a freelance journalist and founder of Wise Latinas Linked on Facebook and Linkedin. 



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